IBC365 Tutorial: Carlotta Merzari, CCO and Founder of Northforma Entertainment explores the essential workflows and best practices for integrating virtual production into advertising and commercial projects.
Merzari explains how to assess a creative brief for virtual production suitability, navigate pre-production efficiently, and align teams across departments. Key topics include optimising 3D pipelines, managing virtual art departments, and spotting potential pitfalls before they cause delays.
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